Seaharvest Cook-off

Location

  • South Africa

Our expertise

  • Digital content creation

  • Videography

  • Cross-channel campaign

  • Social media

Project overview

During the Easter season, SeaHarvest Food launched a promotion for their highly popular Hake Medallion variant, a favourite among younger students in the Western Cape, South Africa.

To maximise engagement, they leveraged social media by pitting four major South African influencers against each other in a friendly competition. Each influencer was challenged to create the best Easter-inspired dish using the product. The audience was then invited to vote for their favourite creation across various digital platforms.

Two bowls of creamy soup garnished with herbs, red chili slices, capers, croutons, and accompanied by slices of toasted bread on a dark surface.

Hake Medallion Cook-off

The video production pieces were essential to the success of the influencer cook-off, ensuring the dishes were presented in the best possible way. This high-quality execution resulted in engaging, visually appealing content that enhanced audience participation in the promotion.

Key Challenges & Solutions

  • High-quality video production featuring four influencers creating their best Easter-inspired Hake Medallion dishes. Edited short- and long-form content will be optimised for social media, including Instagram Reels, YouTube, and Facebook, ensuring maximum reach and engagement.

  • A multi-platform strategy leveraging teaser videos, cooking highlights, interactive stories, and influencer-led promotions. Audience participation is driven through an integrated voting system, with engagement boosted by giveaways, polls, and real-time updates.

  • An in-depth performance analysis covering engagement metrics, audience reach, and voting data. Insights will inform future marketing strategies and enhance brand impact.

Breaded dish with a red chili on toast, garnished with greens and herbs.

SeaHarvest’s Easter promotion for their Hake Medallion variant was a resounding success, seamlessly blending influencer marketing, high-quality video content, and interactive audience participation. By enlisting four top South African influencers to compete in a cooking challenge, the campaign captivated a younger student audience in the Western Cape, driving strong engagement and brand affinity.

The use of dynamic video content, strategically optimised for platforms like Instagram and Facebook, ensured widespread visibility. Interactive elements such as audience voting, giveaways, and real-time social media updates kept participation levels high, fostering a sense of community and excitement around the brand.

Beyond the immediate buzz, the campaign delivered valuable performance insights, providing a clear roadmap for future activations. By combining engaging content with an immersive social experience, Seaharvest Food successfully positioned their Hake Medallions as a must-have staple, reinforcing brand loyalty while attracting new customers. For businesses looking to create a high-impact, results-driven campaign, this project serves as a prime example of how to leverage influencer collaborations and digital engagement to drive meaningful brand growth.

Outcomes

Looking to build your brand with interactive, cross-channel campaigns?