Part Wolf Beer

Location

  • South Africa

Our expertise

  • Digital content creation

  • Advertising

  • Product promotion

  • Social media

  • Onsite content

Project overview

Part Wolf Beer is a premium beer brand associated with the highly successful Cape Town-based restaurant chain, La Parada. Known for its presence in high-footfall venues across Cape Town and South Africa, Part Wolf Beer has become a favourite among patrons.

The brand sought to elevate its identity, reinforcing its premium positioning while capturing a cultural tradition South Africans fondly refer to as the “after-graft draught”—a well-deserved pint enjoyed after work on the way home.

People sitting at a table in a bar, holding glasses of beer. "Part Wolf Weiss" is written on the glasses. A candle in a glass holder is also on the table.

To elevate Part Wolf Beer’s brand presence through striking product photography and strategic content placement, reinforcing its premium positioning and making it the go-to choice for patrons at La Parada venues.

Brand content overhaul

Key Challenges & Solutions

  • Capturing high-quality imagery was key to showcasing Part Wolf Beer’s premium nature. The shoot focused on styled compositions that embodied the “after-graft draught” culture, using close-up product shots and dynamic lifestyle imagery to highlight its craftsmanship and appeal.

  • Optimised for Instagram and Facebook, the content was curated to drive engagement and reinforce the brand’s identity. Strategic scheduling and placement maximised reach, interaction, and shareability, strengthening its social media presence.

  • Select visuals were tailored for La Parada venues, seamlessly integrating into digital screens, menus, and promotional materials to enhance brand visibility at the point of sale. High-resolution images were also designed for versatility across print, PR, and future brand campaigns, reinforcing Part Wolf Beer’s premium positioning.

Bartender pouring beer from a tap into a glass at a bar.
Two people clinking glasses of beer at an outdoor table, with "Part Wolf" branding on the glasses.
Person holding a tall glass of Part Wolf Weiss beer indoors.
Silhouetted people in bar drinking beer from glasses with blurred background
Two people sitting outdoors holding glasses of beer with 'Part Wolf' logo; blurred street and cars in the background.
Person filling a glass with draft beer labeled 'Part Wolf - Weiss.'

The campaign resulted in a noticeable surge in brand recognition, firmly establishing Part Wolf Beer as the preferred choice among La Parada patrons. By leveraging high-quality, visually compelling content, the brand successfully communicated its premium appeal, making it more desirable to its target audience.

The strategic use of photography across social media, onsite displays, and marketing materials not only increased visibility but also deepened consumer connection with the brand.

This heightened engagement fostered stronger brand affinity, reinforcing Part Wolf Beer’s status as the go-to option for those seeking a refined yet accessible drinking experience.

Outcomes

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